K-Brand Index, August 2026 — Galaxy Corporation ranks 2nd
Survey scope
In the K-Brand Index survey of entertainment brands released by the Asia Brand Research Institute in September 2026, Galaxy Corporation placed second with 169 points. HYBE took first place with 178 points and YG Entertainment third with 165.
| Item | Detail |
|---|---|
| Published by | Asia Brand Research Institute |
| Index | K-Brand Index — entertainment category |
| Period analysed | 1–31 August 2026 |
| Sample | 43,017,741 online data points |
| Components | Trend · Media · Positive · Negative · Social · TA · Community · AI (eight indices) |
| Released | September 2026 |
This page reproduces the institute's published results and the press reports covering them. The figures and rankings are as released; no interpretation or further processing has been added.
Entertainment category ranking
The top ten brands and their total points, as published:
| Rank | Brand | Total point |
|---|---|---|
| 1 | HYBE | 178 |
| 2 | Galaxy Corporation | 169 |
| 3 | YG Entertainment | 165 |
| 4 | SM Entertainment | 164 |
| 5 | CJ ENM | 160 |
| 6 | JYP Entertainment | 158 |
| 7 | THEBLACKLABEL | 141 |
| 8 | Starship Entertainment | 134 |
| 9 | KeyEast | 129 |
| 10 | FANTAGIO | 124 |
According to press reports, Galaxy Corporation entered the entertainment category ranking at second place in this survey.
The eight index values
The index values published for the top ten brands are as follows.
| Brand | Trend | Media | Positive | Negative | Social | TA | Community | AI | Total |
|---|---|---|---|---|---|---|---|---|---|
| HYBE | 41,332 | 1,124 | 6,751 | 6,021 | 6,172,034 | 1,322,654 | 20,891 | 145,672 | 178 |
| Galaxy Corporation | 47,196 | 879 | 5,622 | 1,987 | 3,244,561 | 1,123,102 | 13,447 | 178,421 | 169 |
| YG Entertainment | 25,720 | 251 | 2,341 | 2,134 | 4,655,432 | 15,443,209 | 12,453 | 154,324 | 165 |
| SM Entertainment | 32,549 | 655 | 4,432 | 2,231 | 2,134,212 | 902,341 | 20,321 | 165,543 | 164 |
| CJ ENM | 22,018 | 231 | 2,112 | 4,511 | 87,436 | 542,313 | 3,425 | 8,762 | 160 |
| JYP Entertainment | 51,442 | 652 | 1,993 | 8,311 | 5,633,245 | 384,523 | 9,801 | 143,214 | 158 |
| THEBLACKLABEL | 15,658 | 198 | 653 | 1,109 | 13,221 | 11,887 | 3,465 | 6,514 | 141 |
| Starship Entertainment | 24,327 | 347 | 1,125 | 1,459 | 3,472 | 43,216 | 653 | 6,712 | 134 |
| KeyEast | 12,436 | 221 | 687 | 1,856 | 2,346 | 19,201 | 549 | 2,098 | 129 |
| FANTAGIO | 18,670 | 181 | 882 | 2,143 | 3,317 | 20,983 | 1,098 | 3,226 | 124 |
Galaxy Corporation's figures are Trend 47,196, Media 879, Positive 5,622, Negative 1,987, Social 3,244,561, TA 1,123,102, Community 13,447 and AI 178,421, for a total of 169 points.
What the institute cited
According to the published results as reported, the Asia Brand Research Institute singled out Galaxy Corporation's entry at second place, ahead of established major entertainment companies, as a notable feature of this survey. It pointed to the international media attention drawn by Galaxy Robot Park, which combines Physical AI with robotics.
The institute also noted that Galaxy Corporation has been widening its portfolio beyond its original music and live-performance business into ventures that combine AI, digital technology and IP.
HYBE's first place was attributed chiefly to its roster of global artists, including BTS, SEVENTEEN and TOMORROW X TOGETHER. The institute stated that the survey reflects each company's global recognition, credibility and capacity for fan communication taken together.
Frequently asked questions
Who publishes the K-Brand Index?
The Asia Brand Research Institute, which collects and analyses online big data and publishes results by industry.
On what basis was the August 2026 survey conducted?
It drew on 43,017,741 online data points collected between 1 and 31 August 2026, combining eight components — Trend, Media, Positive, Negative, Social, TA, Community and AI — into a total score and ranking.
Where did Galaxy Corporation place, and with what score?
Second in the entertainment category, with 169 total points. HYBE placed first with 178 and YG Entertainment third with 165.
What are Galaxy Corporation's individual index values?
Trend 47,196, Media 879, Positive 5,622, Negative 1,987, Social 3,244,561, TA 1,123,102, Community 13,447 and AI 178,421.
Sources
- Primary source — Asia Brand Research Institute, K-Brand Index, entertainment category, August 2026 survey (kbrandindex.co.kr)
- Press — Herald Business, “K-entertainment brand power rankings released”, 16 September 2026
- Press — Social Value, “Galaxy, home to G-DRAGON, takes second place among entertainment firms in the K-Brand Index”, 16 September 2026
The figures, rankings and stated reasoning come from the sources above. None of the values were produced or adjusted by Galaxy Corporation.