Galaxy Press Radar, September 2026 — New York, the listing timeline, first-time figures
September in one line — and three takeaways
September in one line — In September 2026 Galaxy Corporation talked about peace in New York and, in the same setting, laid out the order of its listings and its overseas venue plans, with dates attached. After the Times Square and Rockefeller Center event on 21 September (local time), CEO Choi Yong-ho told New York correspondents when the US IPO underwriter would be announced and disclosed plans for a Korean listing via Korean Depositary Receipts (KDRs).
Galaxy Press Radar is a monthly record that organizes the previous month's coverage of Galaxy Corporation by event, drawing only on articles whose original text has been checked. This first edition covers articles published from 1 to 30 September 2026, and three takeaways are worth keeping.
| # | Takeaway | Coverage |
|---|---|---|
| 1 | ONE WORLD. ONE PEACE. in New York — 17 humanoid robots took the stage in New York on 21 September, and three local New York outlets followed on 30 September. | Yonhap News (22 Sept), amNewYork and others (30 Sept) |
| 2 | Listing order and timeline — a Korean listing via KDRs after the US listing; the US IPO underwriter to be announced “as early as year-end, and within the first quarter of next year at the latest” (Choi Yong-ho). | Newspim, Seoul Economic Daily (22 Sept) |
| 3 | First-time figures — about 28,000 paid visitors to Robot Park (per Choi), around 40 media outlets on site at Rockefeller Center, 12 robots controlled at once by a single operator. | Chosun Ilbo, Money Today, Attractions Management |
September, event by event
The New York event was the centre of September's coverage, flanked by a Japanese network broadcast and a brand index release, while Robot Park and the US listing also drew critical analysis. Events that have their own articles get a summary and a link.
ONE WORLD. ONE PEACE. in New York (21 September)
On 21 September 2026, the UN International Day of Peace, Galaxy Corporation staged “ONE WORLD. ONE PEACE.” with 17 humanoid robots in Times Square and at Rockefeller Center in New York, and debuted Schofield Stein, a robot modeled on CEO Choi Yong-ho. The event and the meaning of “Soul AI” are covered in Soul AI, explained — ONE WORLD. ONE PEACE. in Times Square, and each outlet's headline in How the international press covered the New York event.
Two things are new. Articles by the New York correspondents of Newspim, the Seoul Economic Daily, Edaily, The Korea Economic Daily and the Chosun Ilbo drew business timelines out of backstage interviews (tabulated in section 03), and Newspim and the Seoul Economic Daily reported that the event grew out of a suggestion from Nasdaq Vice Chairman Bob McCooey, who had visited the company. And on 30 September three local New York outlets published stories: amNewYork and Hoodline covered the Rockefeller Center event, while The Knockturnal ran a review of the “robot cruise” that Edaily had previewed for 23 September — three robots dancing in formation on the upper deck of a boat passing the Statue of Liberty.
TV Tokyo's KoreaNOW (aired 14 September)
TV Tokyo featured Galaxy Robot Park in Seoul on KoreaNOW on 14 September. Electronic Times and The Korea Economic Daily reported on 15 September that the broadcast showed the robots dancing, playing the piano and interacting with children. The broadcast is summarized in Galaxy Robot Park as reported by TV Tokyo.
K-Brand Index, entertainment, August 2026 (released 16 September)
In the August K-Brand Index for entertainment, released by the Asia Brand Research Institute on 16 September, Galaxy Corporation ranked second with a total of 169 points (HYBE was first with 178). Herald Business made its headline the fact that Galaxy's AI index (178,421) was the highest among the top 10 companies. The figures for each indicator are in K-Brand Index, August 2026: entertainment.
In particular, Galaxy Robot Park, which brings together Physical AI and robots, drew intense attention from international media and generated strong interest— Han Jung-geun, head of the Asia Brand Research Institute, 16 September 2026 (reported by Financial Review)
Critical coverage — the “world's first” claim and “flip” concerns
JTBC (3 September), in a “[Diagnosis]” report, noted that the Gangdong District site where Robot Park now stands was once home to V-Center, a robot experience facility that closed in 2023, and questioned the basis for the “world's first” label the company has used.
MTN, Money Today Broadcasting (9 September), in an “[Issue Check]” report on the US-listing “flip” the company formalized at a shareholder briefing on 25 August, pointed out that Naver Webtoon is about the only Korean success story, that early investors face a capital-gains tax burden, and that every shareholder must consent. The flip structure is covered in a separate article.
I was a little taken aback when the flip listing came up this time— Anonymous investor, reported by MTN, 9 September 2026
In New York on 21 September, Choi said of the listing process that “it's not so much that it's difficult as that there are more procedures” (Newspim, 22 Sept 2026).
Unicorn Bridge 1 Trillion Club Forum (15 September)
At the “2026 Unicorn Bridge 1 Trillion Club 1st Forum,” held in Mapo, Seoul, on 15 September by the Ministry of SMEs and Startups and others, Executive Vice President Yoon Sang-bo gave the first keynote, “The Moment of Growth” (Seoul Economic Daily TV, 14 Sept; Hankook Ilbo, 18 Sept).
Connecting AI, robots and entertainment under the direction of combining content and technology has been our key strategy as we've grown— Yoon Sang-bo, Executive Vice President, Unicorn Bridge Forum, 15 September 2026 (reported by Hankook Ilbo, 18 September 2026)
Robot Park coverage at a glance
Robot Park continued to draw international coverage in September. In a 4 September video report, the BBC asked whether robots can keep audiences coming back, and the children's news programme BBC Newsround also covered the robot theme park. British trade title Attractions Management (20 Sept) treated it as a test case for a “scalable new attractions model,” and Hong Kong's on.cc 東網 (6 Sept) led a Seoul travel feature with it. On 10 September, actor Jung Il-woo, who is on the company's roster, marked his 20th debut anniversary and his birthday with a charity event at Robot Park alongside artists with developmental disabilities, inviting 99 people; the company provided lunch for every attendee (via Nate, 11 Sept). Visitor information is on the Robot Park page.
Business timelines from the New York interviews
The biggest news from September's New York interviews was the timelines. Everything in the table below is a plan Choi Yong-ho set out in interviews with New York correspondents after the Rockefeller Center event on 21 September 2026 (local time); where outlets rendered his words differently, the variants are listed alongside.
Business timelines Choi Yong-ho set out in New York on 21 September 2026 (local time)
| Item | Choi's remark | How outlets differed |
|---|---|---|
| US IPO underwriter | “As early as year-end, and within the first quarter of next year at the latest, the US IPO underwriter will be announced, and a roadmap will then be announced through the underwriter” (Newspim) | Seoul Economic Daily: “We will select and announce a US IPO underwriter at the end of this year or early next year” / The Korea Economic Daily: “We will select a listing underwriter soon.” Whether to list on Nasdaq or the NYSE has “not been decided yet” (Newspim). |
| Korean listing (KDR) | “We plan to list in the US first and then in Korea,” “We will also list in Korea through Korean Depositary Receipts (KDRs)” (Newspim) | The Seoul Economic Daily reported the same plan. |
| Permanent venue in Dubai | “This year, we plan to open a permanent K-pop robot performance venue in Dubai, and next year, we aim to expand to New York.” (Chosun Ilbo, English edition) | The Chosun Ilbo reported four shows a day, each lasting one to two hours. The Seoul Economic Daily rendered it as “Within this year we will open the second Robot Park in Dubai, and within three to six months install them in the US and Japan as well,” so the wording splits between a “permanent venue” and a “second Robot Park.” |
| New York robot arena | “We're preparing a robot arena in New York for as early as the start of next year,” “I'm thinking of building a venue that can run permanent K-pop shows four or five times a day — more than 1,000 a year” (Edaily) | Chosun Ilbo: “We are preparing with the goal of entering New York by the second quarter of next year” / The Korea Economic Daily wrote “robot park” instead of “robot arena.” The timing splits between “early next year” and “by the second quarter of next year.” |
| Robot idol debut | The Korea Economic Daily and Money Today reported the debut target Choi gave as January 2027. | The timing narrowed within the “first half of 2027” window the company had given earlier. |
| Limited-edition robot on 31 October | “At Halloween (31 October) we will unveil a robot for which Galaxy Corporation handled everything from the hardware to the software,” “It won't be mass-produced; it will be a 'limited edition'” (The Korea Economic Daily) | In this review, the remark was confirmed only in The Korea Economic Daily's report. |
| Artist robots | “Some people at the agency have agreed, on a non-profit basis, to have robots made in their likeness, so I think we'll announce about one a month” (Seoul Economic Daily) | Phrased as a forecast (“I think…”), not a confirmed schedule. |
The full course of the listing route continues in the US listing FAQ.
Within two years, revenue from robots and other Physical AI will overtake our artist-management business.— Choi Yong-ho, CEO, New York, 21 September 2026 (reported by The Korea Economic Daily, 22 September 2026)
September's coverage by language
Beyond Korean, September's coverage was confirmed in English, Japanese, Chinese and Spanish, and the biggest change was the arrival of local New York media. The long-term pattern of press framing by language is summarized in Same stage, different sentences.
| Language | Outlet (date) | Coverage |
|---|---|---|
| English — US | amNewYork (30 Sept), Hoodline (30 Sept), The Knockturnal (30 Sept), WSJ video report (22 Sept, republished by Yahoo Finance), 360 MAGAZINE (24 Sept) | The Rockefeller Center event, a review of the robot cruise, K-pop's fusion with AI and robots |
| English — UK | BBC video and BBC Newsround (4 Sept), Attractions Management (20 Sept) | Galaxy Robot Park in Seoul |
| English — English editions of Korean outlets | Seoul Economic Daily (22 Sept), Chosun English (23 Sept), Asia Economy English edition (23 Sept) | The US IPO underwriter timeline; the Dubai and New York venues |
| Japanese | TV Tokyo's KoreaNOW (aired 14 Sept), Nikkan Sports (22 Sept, syndicated via Infoseek and others) | Robot Park; the New York event (citing Yonhap) |
| Chinese | on.cc 東網 (6 Sept, Hong Kong, Traditional Chinese), HK01 (22 Sept, Hong Kong) | Robot Park in a Seoul travel feature; a character IP created by G-DRAGON with his agency |
| Spanish | TN (27 Sept, Argentina), Sol Play 91.5 (27 Sept, Argentina) | MACH33 mentioned as background in stories on robot runways at European fashion weeks |
WSJ, in its 22 September video report “K-Pop Is Betting on AI and Robots. Will Fans Buy It?”, said 1,000 people a day visit the robot arena in Seoul, while also covering fans' skeptical reactions.
We have currently taught about 50 K-pop dance songs.— Galaxy Corporation's explanation in the WSJ video report (speaker not captioned), 22 September 2026
Robots having hearts, I believe, is the direction that we should be headed.— Choi Yong-ho, CEO, Rockefeller Center, 21 September 2026 (reported by amNewYork, 30 September 2026)
Hoodline reported the plan for robot idols to debut in the first half of 2027 and tour the world in the second half, citing the company's knowledge hub (“its own insights portal”) as its source.
※ amNewYork and Hoodline gave the event name as “Peace Together” and the robot's name as “Stofield Stein.” The company's official event name is ONE WORLD. ONE PEACE., and the robot's English name is Schofield Stein. Some of the two outlets' Robot Park figures differ from the company's and are not cited here.
September in numbers
Only figures with a clear source that appeared in the body of September articles are included. Numbers that came from Choi's remarks are attributed to him.
| Number | What it is | Source |
|---|---|---|
| 17 | Total humanoid robots at the New York event: 16 in the Times Square K-pop peace flash mob plus Schofield Stein, unveiled at Rockefeller Center | Newspim, Money Today, Asia Economy (22–23 Sept) |
| About 40 | Media outlets on site at the Rockefeller Center event (including NBC, CBS News, People and Billboard) | Money Today (22 Sept), Asia Economy (23 Sept) |
| About 28,000 | Paid visitors to Galaxy Robot Park in Seoul — the figure Choi Yong-ho gave in New York on 21 September 2026 | Chosun Ilbo, Edaily, Money Today (22–23 Sept) |
| 12 per operator | Robots a single operator controls at once (as of August 2026). It started at one per operator in December 2025; the target is 100 | Attractions Management (20 Sept) |
| About 50 songs | K-pop dance songs the robots have learned (per the company) | WSJ video report (22 Sept) |
| 169 points · 2nd | Total score and rank in the August 2026 K-Brand Index for entertainment. The AI index of 178,421 was the highest among the top 10 | Herald Business, Financial Review (16 Sept) |
| About KRW 200 billion · KRW 1 trillion+ | Cumulative investment raised (Choi: “We've received about KRW 200 billion in investment, but…”) · corporate value | Newspim, Seoul Economic Daily, The Korea Economic Daily (22 Sept) |
| KRW 298.8 billion · KRW 12.5 billion | 2025 consolidated revenue (company figure) · operating profit | Company announcement / cited again in September articles: Seoul Economic Daily (22 Sept), JTBC (3 Sept) — see the note on revenue below |
| 99 | People invited to Jung Il-woo's 20th-anniversary charity event (10 Sept, Robot Park) | Via Nate (11 Sept) |
※ Robot count — some reports gave 16 robots in Times Square (Newspim, Money Today and others) and some gave 17 (Yonhap, Seoul Economic Daily and others). It was the same event: the total of 17 is the 16 flash-mob robots plus Schofield Stein.
※ Visitor numbers — about 28,000 is the number of paid visitors Choi gave on 21 September. The “20,000 cumulative” in some articles is the figure for the pre-opening period before the grand opening (21 August), so the reference points differ.
※ Cumulative investment — cumulative investment reported at the time of the December 2025 pre-IPO round was around KRW 180 billion (Unicorn Factory, 9 Dec 2025); “about KRW 200 billion” is Choi's remark from September 2026.
※ 2025 revenue — the company's figure is KRW 298.8 billion; some reports citing the audit report (Seoul Economic Daily, 22 Sept, and others) give KRW 298.9 billion. This site uses the company's figure.
What to watch in October — the company's stated timeline
October's checkpoint is 31 October. In his New York interview on 21 September 2026 (local time), Choi Yong-ho said the company would unveil a limited-edition robot at Halloween for which it handled everything from the hardware to the software (The Korea Economic Daily, 22 Sept). The timeline running on from October is as follows.
| When | What the company said | Remark / report |
|---|---|---|
| 31 October | Unveiling of a robot for which Galaxy Corporation handled everything from the hardware to the software. “It won't be mass-produced; it will be a 'limited edition'” | Choi Yong-ho, 21 Sept 2026 — The Korea Economic Daily (22 Sept) |
| Within this year | Opening of a permanent K-pop robot performance venue in Dubai | Choi Yong-ho, 21 Sept 2026 — Chosun Ilbo (23 Sept) |
| As early as year-end, by Q1 next year at the latest | Announcement of the US IPO underwriter, followed by a listing roadmap announced through the underwriter | Choi Yong-ho, 21 Sept 2026 — Newspim (22 Sept) |
The next edition (covering October) will be published in the first week of November, with the 31 October robot unveiling as its first checkpoint.
Frequently asked questions
What did Galaxy Corporation do in September 2026?
On 21 September 2026, the UN International Day of Peace, it staged “ONE WORLD. ONE PEACE.” with 17 humanoid robots in Times Square and at Rockefeller Center in New York, and debuted Schofield Stein, a robot modeled on CEO Choi Yong-ho. In the same month TV Tokyo featured Robot Park (aired 14 September), and the company ranked second in the August K-Brand Index for entertainment (released 16 September).
When will Galaxy Corporation announce its US IPO underwriter?
Choi Yong-ho said in New York on 21 September 2026 that the US IPO underwriter would be announced “as early as year-end, and within the first quarter of next year at the latest,” with a listing roadmap to follow through the underwriter (Newspim, 22 Sept 2026). He said the company has not yet decided whether to list on Nasdaq or the New York Stock Exchange.
Will Galaxy Corporation also list in Korea after a US listing?
The plan Choi has described is to list in the US first and then on the Korean market through Korean Depositary Receipts (KDRs). On 21 September 2026 he said, “We will also list in Korea through Korean Depositary Receipts (KDRs)” (Newspim, Seoul Economic Daily, 22 Sept 2026).
How many paid visitors has Galaxy Robot Park had?
Choi Yong-ho said in New York on 21 September 2026 that Galaxy Robot Park in Seoul has had about 28,000 paid visitors (Chosun Ilbo, Edaily, Money Today). Cumulative visitors during the pre-opening period before the grand opening (21 August) numbered 20,000.
What robot is Galaxy Corporation unveiling on 31 October?
A robot for which the company itself handled everything from the hardware to the software. In an interview with The Korea Economic Daily on 21 September 2026, Choi said the robot would be unveiled at Halloween (31 October) and that “it won't be mass-produced; it will be a 'limited edition.'”
How is Galaxy Press Radar compiled?
It draws only on coverage whose original articles have been opened and checked, and organizes the previous month's reports by event, language and number. It is published in the first week of each month, and the articles it includes are not an exhaustive list.